Entities and E-A-T: The role of entities in authority and trust

The development of Google into a semantic search engine and the increasing influence of E-A-T on rankings go hand in hand. There is a common thread of innovation and updates that Google has been following for the past 12-plus years. Here’s a timeline of key events: The organization of data and information around entities makes it possible for Google to rank entities of the entity type Person such as authors and organizations (publishers and companies) with regard to topics according to E-A-T

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Entities and E-A-T: The role of entities in authority and trust

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